{"id":1081,"date":"2024-07-05T14:46:27","date_gmt":"2024-07-05T14:46:27","guid":{"rendered":"https:\/\/www.linguatech.nl\/coolblue\/"},"modified":"2024-10-09T13:41:43","modified_gmt":"2024-10-09T13:41:43","slug":"coolblue","status":"publish","type":"post","link":"https:\/\/www.linguatech.nl\/nl\/coolblue\/","title":{"rendered":"Opschalen met het in-house lokalisatieteam van Coolblue"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]We zijn een samenwerking met <a href=\"https:\/\/www.coolblue.nl\/\">Coolblue<\/a> aangegaan om hun toegang tot de markt te versnellen door hun contentproductie op te schalen. Het is niet gemakkelijk om op basis van bestaande content een nieuwe markt aan te boren, zeker niet als het om bijna acht miljoen woorden gaat. Coolblue staat bekend om hun onderscheidende contentstijl en wilde deze unieke vorm in zowel het Engels als het Frans te behouden.\r\n\r\nLinguatech werkte daarbij nauw samen met het in-house team van Coolblue om de juiste taalprofessionals te selecteren voor het project. Door samen met Coolblue ons team effici\u00ebnt uit te breiden, kregen we het voor elkaar om het project in slechts enkele maanden af te ronden \u2013 een proces dat normaal gesproken jaren nodig heeft. Coolblue heeft daardoor snel hun merkidentiteit op de buitenlandse markt kunnen brengen met behoud van hun kenmerkende tone of voice.\r\n\r\n[\/vc_column_text][\/vc_column][\/vc_row]<!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,29],"tags":[],"class_list":{"0":"post-1081","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-case-nl","8":"category-localization-nl"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content schalen voor Coolblue: Succesvol snel de markt op<\/title>\n<meta name=\"description\" content=\"Linguatech hielp Coolblue bij het opschalen van de inhoudproductie en voltooide 8 miljoen woorden in een paar maanden, zodat ze snel de markt op konden en hun unieke stem in het Engels en Frans konden behouden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.linguatech.nl\/nl\/coolblue\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content schalen voor Coolblue: Succesvol snel de markt op\" \/>\n<meta property=\"og:description\" content=\"Linguatech hielp Coolblue bij het opschalen van de inhoudproductie en voltooide 8 miljoen woorden in een paar maanden, zodat ze snel de markt op konden en hun unieke stem in het Engels en Frans konden behouden.\" \/>\n<meta property=\"og:url\" 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